CORE - Influencer Marketing

by ICO | Jan 18, 2023 | 1 min read

The Challenge

CORE started their influencer marketing drive in 2020 and in 2021 the challenge they posed to ICO was to sustain that drive and expand it with an always-on approach.

They also wanted to take it to the next level by working with with top quality content creators across EMEA, as well as expanding CORE’s presence in multiple countries in the region as well as LATAM.

The main goal was to recruit both players as well as creators to push their platform into Early Access.

The Solution

ICO managed a year-long, multi-region campaign with content creators across 20+ countries to acquire players via influencers for Manticore.

512 activations were secured, including Twitch and YouTube streams, videos, and sponsored segments. The workflow was optimized to manage the budget, and big activations were executed every two weeks.

Highlights

World Top Content Creator ‘El Rubius’ video - 2,7 million views

World Top Content Creator ‘Auronplay’ video - 1,2 million views

Content creator ‘Squads’ activated from different countries to play together

Germany: Dhalucard + TrilluXe + Shurjoka | Paluten + GermanLetsPlay + Zombey