Strike Suit Zero - Kickstarter

The Problem

The team behind Strike Suit Zero needed additional funding to add the final polish and improvements to the game. They decided to launch a Kickstarter campaign to raise the necessary funds and approached ICO to help with the campaign.

The challenge was that the video game market is highly competitive, and there are numerous Kickstarter campaigns vying for attention and funding. The team needed to create a compelling campaign that would stand out from the crowd, generate excitement among gamers, and motivate them to contribute to the campaign. They also needed help with press relations, which ICO took the lead on as well.

The Solution

ICO stepped in and devised a comprehensive strategy for the Kickstarter campaign.

This included working on the Kickstarter page, market research to identify the target audience and analyzed successful Kickstarter campaigns in the gaming industry. Based on their findings, ICO helped the team create a detailed campaign plan, including the campaign duration, funding goal, and stretch goals.

ICO designed the campaign structure to ensure it was engaging and easy to understand. The team also helped create a video pitch that showcased gameplay footage and the development team's passion for the project.

We also worked with the Born Ready Games team to add attractive incentives to the different pledge tiers, encouraging backers to contribute at different levels. We sourced solutions for the campaign physical rewards, including limited-edition merchandise, in-game items, and access to exclusive content.

ICO developed a comprehensive promotion and outreach plan to generate awareness and drive traffic to the campaign. This included leveraging the game's existing social media channels, reaching out to gaming influencers and bloggers for coverage, and conducting a targeted PR campaign to secure media coverage in gaming publications. ICO also developed a series of email newsletters and social media posts to keep backers updated on the campaign's progress and encourage them to share it with their networks.

The results

The Strike Suit Zero Kickstarter campaign was a resounding success, with a 75% increase over the target budget, gathering a total $174,000 from 4,484 backers worldwide.

The campaign received significant engagement from the gaming community, with thousands of backers contributing at various reward levels. Backers actively shared the campaign on social media, spreading the word about the game and generating buzz.

The campaign received extensive media coverage in gaming publications, resulting in increased visibility for the game and attracting more backers. The campaign was featured in several high-profile gaming websites and received positive reviews, further boosting its credibility and attracting more backers.

The campaign successfully unlocked several stretch goals, including additional content, features, and improvements that further enhanced the game's appeal to potential backers.

The success of the Kickstarter campaign also translated into increased pre-orders and sales after the campaign ended, as the game generated more interest and buzz in the gaming community.

In conclusion, ICO's strategic planning and execution of the Strike Suit Zero Kickstarter campaign resulted in a highly successful campaign that exceeded its funding goal, generated significant engagement, and secured media coverage. The additional funding